Sainsbury's staff planting Cherry Avenue
Apr 11 2018

Corporate volunteers: Sainsbury’s staff create Cherry Avenue to remember fallen colleagues


Sainsbury’s staff plant cherry trees at Langley Vale in memory of their colleagues

Sainsbury’s is our largest partner and some of their staff came to Langley Vale – England’s First World War Centenary Wood, to help commemorate colleagues who were killed during the war. Forty mature cherry trees were planted on 13 March to create a ‘Cherry Avenue’ which will bring a beautiful splash of colour to this growing, newly planted, woodland. 

A special service and presentation to honour the fallen colleagues was provided by living historian Tim Richardson. Nick Sawyer, head of major projects, data and analytics centre of excellence for Sainsbury’s, added: “Planting Cherry Avenue was a real opportunity for Sainsbury’s staff to understand what we do with the Woodland Trust day-to-day and an opportunity for us to remember our colleagues who lost their lives in the Great War.”

A living legacy

Sainsbury’s is the lead partner supporting our Centenary Woods project and has pledged over £4 million towards the creation of Centenary Woods across the UK. Donations from every sale of woodland eggs, chicken and turkey directly funds tree planting. Sainsbury’s has donated more than £7 million to our cause since 2004, helping us to plant more than three million trees to date.

Sarah Blanford, head of crops, organics & agriculture data for Sainsbury’s added: “Respect for the environment is one of our values.  We absolutely believe planting trees, improving soil health and helping flood resistance is incredibly important to our farmers and growers.”


Cherry Avenue at Langley Vale Wood

                    Cherry Avenue

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