Royal campaign with ITV launches today!
We’re thrilled to announce an exciting, high profile media campaign launching today in support of a major new documentary about The Queen and her love of trees.
We’ve been working with ITV and Buckingham Palace on this top secret project since last autumn. It has involved many hushed conversations and the signing of non disclosure agreements, so it’s great to finally be able to shout about it!
The documentary, The Queen’s Green Planet, is about the Queen’s Commonwealth Canopy, a legacy project that will see all 53 Commonwealth nations contribute areas of indigenous forest to be preserved in perpetuity to mark Her Majesty’s lifetime of service. Our very own Wentwood is one such site.
The programme sees Sir David Attenborough talking to Her Majesty about her love of trees during a stroll around the palace gardens and we are supporting it by launching a tree planting campaign.
Thanks to funding from Sainsbury’s we are giving away 10,000 packs of five trees to ITV viewers to plant their own contribution to the Queen’s Commonwealth Canopy.
The giveaway will be promoted on Good Morning Britain and This Morning a few days before the programme airs in mid April – we can’t tell you the exact date just yet as the transmission date is still strictly embargoed.
People’s trees won’t be delivered until later this autumn so in the meantime, successful applicants will receive a beautiful commemorative book, designed in-house and featuring a foreword by Trust supporter and TV presenter Charlotte Hawkins, details about the QCC, the Trust and why we need trees.
A specially selected audience of 150 guests were invited to an embargoed preview screening of the documentary at Buckingham Palace last week. We were there with representatives of Sainsbury’s and gave everyone a tree to take away and plant.
We are also offering a tree to every MP to plant in their constituency via Frank Field MP, who founded the charity Cool Earth and is heavily involved with the QCC project, and we will be planting a QCC tree in the garden at Grantham HQ.
Look out for the campaign on Good Morning Britain and This Morning, in the media and our own social channels – and keep your eyes on Whittle for further exciting announcements.